Best Times to Post on LinkedIn in 2025

LinkedIn is a professional social network, and people often go to strange lengths to try to go viral. But you don’t need to reveal to the world that your partner’s cheating on you in order to go viral in the wrong way. You can retain your shame, keep it professional, and still garner engagement with your posts and account. It’s all about timing.

Posting during peak activity time is your best chance to get rapid initial engagement within the first hour, which is when the Linkedin algorithm will determine if it’s worthy of being shown to a much wider audience. The initial boost can be the key factor that determines whether your post gains traction or disappears into the noise.

Let’s be clear here: There is no single perfect time. And there’s no magic formula for a viral post. But there are at least a few best practices when it comes to the best times to post on LinkedIn.

General Best Times & Days

Based on the data, there is a clear pattern for when the majority of professionals check the platform and, therefore, when it’s the best time to reach them.

Best Days for B2B and Professional Content

For content aimed at professionals, career development, and business-to-business networking, the peak activity window centers squarely on the middle of the week. The peak window is Tuesday, Wednesday, and Thursday since these days are when people tend to be in the office, focused on their work, and actively seeking networking or industry insights.

Engagement tends to taper off on Friday as people start thinking about the weekend and the lowest engagement is on the weekends.

Best Times for Maximum Engagement

During the day, the best times to garner maximum engagement are:

• 7:45 AM – 8:30 AM: People checking phones before starting work)
• 10:00 AM – 12:00 PM: A natural break or planning period during the day.
• 1:00 PM – 3:00 PM: Checking in after meetings or during the mid-day slump.

You should avoid posting after 5 PM or in the overnight hours as your posts are likely to miss your audience when they come back to work the next day.

Key Variables to Consider

All that said, blindly following the data may ignore your unique audience. In addition to best practices, some key variables to consider include:

• Your industry and audience profile: While B2B audiences tend to use LinkedIn during the peak times we covered above, B2C content can still catch small spikes in the early evening after work when users are still in a consumption mindset. Likewise, if you target non-traditional works (like in hospitality or healthcare), their peak times might be at off-peak hours.
• Location and time zones: If your professional network is global, using a single time zone is an amateur mistake. To cultivate a global audience, you have to spread out your posting schedule. Post your high-value content at least twice, adjusting the time to hit two different major markets’ peak morning hours.
• Content goal: The type of content matters. If you’re trying to drive engagement with polls, questions, or tips, you should post during peak activity hours to maximize comments and shares. Traffic-driving activity to external landing pages or articles, you may want to post slightly outside peak (like 4 PM Thursday). The theory is that while total impressions might be lower, the post remains visible for longer because fewer people are posting, leading to higher click-through rates over time.

Weighing these variables will help you determine the best time to post.

How to Find Your Optimal Window

The only way to know for sure what works is to test it. Use this simple 3-step action plan:

1: Establish Your Baseline

Start by using the general consensus: Post all your content between Tuesday and Thursday from 10 AM to 3 PM. For the first three weeks, try posting at three distinct times and cycle your posts evenly among them. By creating a testing protocol, you can remove all the guesswork and compare the numbers.

2: Utilize LinkedIn Analytics

After three weeks, use LinkedIn Analytics to compare your company page and personal post analytics. Don’t look at total impressions because that can be misleading. Instead, focus on the average engagement rate (the total number of engagements divided by the total number of impressions) for each time slot. From there, you can pinpoint the exact day and hour that consistently generates the highest engagement rate over the testing period..

3: Refine and Automate

After figuring out what works best, start refining and shifting your strategy. Use a social media scheduling tool to ensure you hit that precise time every day you post. Since market conditions change, commit to re-running a small A/B test on your posting times every quarter to ensure your strategy continues to work.