Best Social Media Management Tools of 2025
September 25, 2025
Social media management tools are helpful for businesses so they can easily manage their accounts across various platforms. These tools provide businesses with the tools they need to build their presence over time, monitor their content’s performance, and reach a broader consumer audience. Social media management tools also allow businesses to collaborate internally on managing their social accounts.
Social media management tools also come in handy for small and new businesses that want to reach potential customers and make sales through the content they post. Thanks to built-in analytics tools and third-party integrations with other collaborative workflow platforms, these tools are beneficial for many aspects of a business’ overall operations. If your business wants to get started with a social media management platform you can use daily or is looking to move to a different one, check out our list of top picks below:
Best Social Media Management Tools
CoBanker’s recommendations and reviews are selected by our team of experts who have worked directly with each company in our network. While the companies featured are all partners we work with, reviews are based on our team’s experience across multiple criteria.
| Company | Best for | Price | Post Scheduling | Content Calendar | Cross-Posting to Platforms |
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Small Business | Middle to High | Yes | Yes | Yes |
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New Business | Low to Middle | Yes | Yes | Yes |
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Budget | Low | Yes | Yes | Yes |
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Automation | Middle | Yes | Yes | Yes |
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Planning | Low to Middle | Yes | Yes | No |
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Full-Service Management | High | Yes | Yes | Yes |
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Content Creation Management | Middle | Yes | Yes | Yes |
Best for Small Business Sendible
Sendible is ideal for small businesses that want to scale their social media presence as they grow. The platform offers several plans that businesses can choose from. Its tools are compatible with leading social media platforms, including Facebook, Instagram, X, formerly Twitter, TikTok, LinkedIn, and YouTube. It’s also compatible with Google My Business, which allows users to pre-schedule auto-post updates to the platform. Sendible also syncs with WordPress so that businesses can publish blog post updates on the site.
Sendible is also compatible with Instagram’s Threads platform as well as Bluesky. For all its plans, Sendible’s tooling allows users to automate posts for these platforms and have comment replies on its platform for Facebook, LinkedIn, and Instagram. Sendible also integrates with Dropbox and Google Drive, which makes it easy to import and upload content. All Sendible plans also have pre-built analytics’ ‘quick reports,’ including those by Google Analytics, as well as with other features, such as a content calendar and post previewing capabilities, profile tagging as part of select platforms, auto-posting for Facebook Stories and Instagram Stories, Reels, and carousel posts, as well as an in-house image editor for post editing, a post validation feature that shows users how they can enhance their posts’ layouts, and a bulk scheduler for bulk content scheduling. The platform also comes with its own AI-powered assistant that can create captions, reword copy, and check for spelling errors.
- Its AI writing assistant can write and create social media post captions.
- Has an auto-posting feature for Facebook Stories and Instagram Stories.
- Its post validation tool analyzes and offers content improvement feedback.
Sendible’s Creator plan starts at $29 per month, paid monthly or $25 per month, paid yearly. Its Traction plan starts at $89 per month, paid monthly, or $76 per month, paid annually. Its Scale plan starts at $199 per month, paid monthly, or $170 per month when paid yearly. Its Advanced plan starts at $299 per month, when paid monthly, or $255 per year, paid yearly. Its Enterprise plan starts at $750 per month, when paid monthly, or $638 per month, paid annually. Sendible offers a free 14-day trial for all its plans, with no credit card required, and plans can be canceled at any time.
Best for New Business Buffer
Buffer is another social media management platform that also offers affordable solutions for new businesses. The platform has an AI assistant that can generate, polish, and repurpose content. The platform also provides posting templates that can be used as inspiration when creating content. Its tooling also allows thread posting on Bluesky, X, Threads, and Mastodon, as well as integrations with other platforms that can be used to create, design, and import content, including Canva, Unsplash, OneDrive, Google Drive, and Google Photos.
It can also connect with content curation sites Pocket and Feedly so that posts can be shared from these platforms. Buffer also allows users to generate customized shortlinks via Bitly that can be incorporated as part of content posts. For new businesses with a web presence, Buffer is helpful since it integrates with WordPress as a plugin that allows users to add content from WordPress to a Buffer account. The platform also provides analytics and reporting insights that can be downloaded into various formats. The platform also features a notes section for internal teams to make comments about content posts. For added security, the site also allows account holders to control who has access to their business’ account dashboard and enable two-factor authentication when logging in.
- Its AI assistant can create, improve, and repurpose content.
- Platform can generate customized shortlinks using Bitly integration.
- Integrates with various content design and media importing sites.
- Allows thread posting to top social media platforms.
Buffer works on a per-channel pricing basis, which determines the cost of each specific plan. It also offers a plan that costs $0 per month. Its Essentials plan starts at $6 per month for one channel, when paid monthly, or $5 per month, when paid yearly. Its Teams plan starts at $12 per month for one channel, when paid monthly, or $10 per month, when paid annually.
Best for Budget Metricool
Metricool is useful for businesses that want to manage and enhance their social media presence on a budget. The platform has a variety of social management tools that make it easy for businesses to manage their social accounts. Metricool integrates with Facebook, Instagram, Instagram’s adjacent platform Threads, X, and TikTok. The platform also allows social account management for other sites, including Pinterest, Bluesky, Twitch, and LinkedIn. Metricool also offers a content scheduler that allows users to schedule up to 50 pieces of content per month under its $0-per-month plan, or an unlimited amount of content on its Starter and Advanced plans.
Its $0 per month plan comes with standard management for the above social media platforms, except for LinkedIn and X. Its Advanced and Starter plans can also be used to manage accounts on social media sites, minus X, formerly Twitter, which can be added for an extra $5 per month per X account. Metricool also has its own AI social media assistant that can generate ideas for various content aspects, such as caption and CTA (call-to-action) writing, as well as tone adjustments that can be adapted to match a brand’s voice. Under its Free, Starter, and Advanced plans, Metricool also offers competitor analysis that allows businesses to monitor, analyze, and compare their posts’ insights with competitors. The platform also has other features that are beneficial when creating content and social media management, such as integration with Google Drive, Canva, and Looker Studio, a bio link creator, the ability to download analytics reports, and invite an unlimited number of team members to collaborate under one account dashboard.
- Offers an AI-powered social media assistant that has various capabilities.
- Comes with analytics and insights report downloads.
- Can generate unique link-in-bio links for account profiles.
Metricool’s Starter plan starts at $18 per month, and its Advanced plan starts at $45 per month. Its Custom plan requires a custom quote for exact pricing. It also offers a $ 0-per-month plan. For its Starter and Advanced plans, having account management for each X profile costs an additional $5 per account in addition to existing monthly plan charges.
Best for Automation Loomly
Loomly integrates with various social media platforms, such as Facebook, Instagram, TikTok, Threads, and Snapchat. It also integrates with Google Business Profile, allowing businesses to automate and optimize their posts on the site for improved customer discovery. Under both its Starter and Beyond plans, Loomly also offers unlimited post scheduling, link condensing, direct publishing to social media platforms, and storage capacity to save media content posts. The platform also integrates with Unsplash and Giphy, allows content to be uploaded from Google Drive, and exported from Canva.
Loomly also features a slideshow creator tool that can transform a series of images into a slideshow format, as well as a media editor tool that can customize media content. The platform also has newer features, such as a recurring posts tool that can automatically republish evergreen content on a fixed basis, a bulk posting feature that can generate and schedule posts simultaneously, and a ‘best time to post’ tool that examines audience activity insights for posts and provides feedback for the most ideal times to post content based on this information. Loomly also has an ideas board that promotes enhanced content planning and overall organization. The platform also provides users with an advanced analytics dashboard for post performance, shortened link tracking, and the ability to export reports. Loomly also has an app that’s compatible with iOS and Android devices.
- Integrates with Google Business Profile to automate posts for better business site discovery.
- Its recurring posting tool reposts content automatically.
- Slideshow creator tool can convert single images into a slideshow carousel format.
- App compatibility with iOS and Android devices for mobile device access.
Loomly doesn’t include direct pricing on its website, but it’s estimated to start at around $32 or $34 per month according to reputable sources. Both its Starter and Beyond plans come with a free trial. With its yearly plan, Loomly offers a 25% discount.
Best for Planning Planoly
Planoly’s social media management planning tool allows you to plan and schedule your posts all in one place. Its management tooling works as a ‘social set,’ which means that a single social channel per platform is allowed under one account, including for Facebook, Instagram, X, YouTube, Pinterest, Amazon, Threads, and TikTok. Both its Social Planner Starter and Growth plans allow one social set per plan, while its Pro plan allows two social sets under one account.
Its Starter plan comes with a maximum of 60 post uploads per month, while its Growth and Pro plans offer an unlimited number of uploads. Planoly’s Social Planner plans include video and image editing features, auto-posting and post reminder tools, an AI-powered assistant that can write post captions, and a built-in social calendar featuring weekly and holiday trend insights to help shape content. These plans also come with a grid planner that can visually preview and map out content based on Instagram’s format, tag products and locations for Instagram posts on Planoly before publishing, a designated hashtag manager for hashtag management and organization, and a calendar notes section that can be used to plan and make notes about future-planned content.
- Social calendar provides enhanced content ideation and planning support.
- Has an AI writing assistant that can write post captions.
- Grid planner can visually outline posts aligned with Instagram’s profile grid format.
- Hashtag manager can manage and organize all post hashtags.
Planoly’s Social Planner Starter plan starts at $16 per month, paid monthly, or $14 per month, annually. Its Social Planner Growth plan starts at $28 per month, paid monthly or $24 per month annually. Its Social Planner Pro plan starts at $43 per month, when paid monthly, or $37 per month, annually. All Planoly plans include a free 14-day trial.
Best for Full-Service Management Hootsuite
Hootsuite is best for businesses that need full-service management for their social profiles. The platform offers advanced tooling that comes with many AI-powered features, including an AI-powered assistant via OwlyGPT, which can create posts, generate posting insights, and campaign strategies, all tailored to a brand’s voice, combined with insights from the most up-to-date social media trends and trending topics. It also allows users to create unlimited post drafts and features a customizable social calendar for planning and scheduling posts.
Hootsuite is fully compatible with social media platforms, including Instagram, TikTok, Facebook, Threads, LinkedIn, YouTube, X, Pinterest, as well as WhatsApp, which can be integrated and used to receive, reply to, and manage customer messages connected to Hootsuite’s inbox tooling. It’s also compatible with Canva, allowing users to create content directly within Hootsuite itself. Hootsuite also comes with an array of ad management tools, such as social ads posting and scheduling, social ads analytics, and reporting insights for select social media platforms, as well as post boosting, which transforms the best-performing organic social posts into paid ads. This feature is also offered in an automated format for Facebook.
The platform also comes with a diverse range of social listening tools, including quick search trends for the past seven or 30 days, as well as peak detection that can pinpoint post peaks over time, based on specific volume, engagement, and overall reach. It also includes sentiment analysis that can identify emotional tones from business and related-topic mentions across platforms.
- Comes with various AI-powered features and tools for enhanced management support.
- Integrates with WhatsApp as part of its in-house inbox feature for customer inquiries and responses.
- Its post-boosting feature can transform well-performing organic content into paid ads.
- Social listening tools can determine a post’s peak engagement, overall content sentiment analysis, and more.
Hootsuite’s Standard plan starts at $149 per user per month, paid monthly, or $99 per user per month, annually. Its Advanced plan starts at $399 per user per month, or $249 per month, annually. Its Enterprise Custom plan, paid monthly or annually, requires a custom quote for exact pricing. Hootsuite offers a free 30-day trial for both its Standard and Advanced plans.
Best for Content Creation Management SocialBee
SocialBee offers a unique AI-powered tool that allows businesses to simplify their social media management workflows. Its AI-powered co-pilot tool can create social media strategies from start to finish, and ready-to-use and publish posts. The platform is compatible with Instagram, X, Facebook, Threads, Bluesky, Pinterest, and more, and can integrate with Canva, GIPHY, and Unsplash. It also comes with an in-house image editor, a hashtag manager, a bulk content editor, and a video thumbnail feature that allows you to create customized video thumbnail frames based on already uploaded video frames or standalone images that can be uploaded from your computer.
The platform also offers a content categorization tool that allows users to arrange and sort posts into folders based on their subject matter and content type. SocialBee also enables users to create different versions of their posts, add alt text to image posts, tag and mention other accounts within posts, and recycle content. It also allows users to post content at a specific date and time, and can suggest the best posting times for content based on its category and similar posts that have been successful previously. The platform also offers analytics insights for categories related to “audience growth and demographics,” “profile growth,” and well-performing posts and content variations. The platform also allows users to access these insights for up to three months under its Bootstrap plan and up to two years under its Accelerate and Pro plans. SocialBee also features a content notes section for internal teams, along with a dedicated workspace and user invitation capabilities
- Its AI-powered co-pilot tool can generate social media strategies and ready-made posts.
- Its video thumbnail feature can create personalized video frames.
- Content categorization feature can group content posts and types.
- Content posting suggestions recommend the best posting times based on past successful posts.
SocialBee’s Standard Bootstrap plan starts at $29 per month, when paid monthly, or $24 per month, when paid annually. Its Standard Accelerate plan starts at $49 per month, or $40 per month, paid annually. Its Pro plan starts at $99 per month, billed monthly, or $82 per month, billed annually. All SocialBee plans come with a free 14-day trial, which doesn’t require a credit card signup or contract, as well as a 30-day money-back guarantee on all plans.
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