Best SEO Tools for Small Business of 2025
November 7, 2025
Businesses large and small can always benefit from increased brand exposure across the web and social media. Whether across search engines or on social media platforms, it’s helpful for businesses to continually refine and enhance their digital marketing and optimization strategies so that they can reach a broader consumer base and achieve their revenue targets and goals.
With web optimization, businesses can benefit from having an increased online presence that puts them at the forefront of search results amongst competitors based on consumer queries. With this heightened discoverability, businesses can increase the number of consumers they reach over time and potentially profit from this enhanced visibility.
When consumers scour the web in search of a product or service they need, they’re generally looking for ones that they can find quickly that also solve their needs. With thousands of search results shown to consumers daily, businesses must prioritize optimizing their brand’s presence to attract customers and create memorable brand awareness, which enables them to receive recurring support.
A key way for businesses to tap into these engagement and optimization methods and strategies is by utilizing SEO tools for their website. SEO, which stands for search engine optimization, is a strategy designed to optimize or enhance specific aspects of a website, collectively improving its online presence and boosting its ranking in search results compared to competitors. Search engine optimization can also be applied to social media. There are various ways businesses can optimize their website, and using SEO tools is one of the most beneficial ways.
If your business is looking to implement these optimization strategies so that you can improve your website’s search engine ranking and appeal, keep reading below for our top SEO tools picks that you can use to optimize your website.
Best SEO Tools
CoBanker’s recommendations and reviews are selected by our team of experts who have worked directly with each company in our network. While the companies featured are all partners we work with, reviews are based on our team’s experience across multiple criteria.
| Company | Best for | Price | Local SEO Capabilities | AI-Powered Optimization Tools | Competitor Analysis |
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Small Business | High | Yes | Yes | Yes |
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Budget | Free | Limited | No | No |
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New Business | Low to Middle | No | No | Limited |
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AI-Powered Optimization | Middle to High | Yes | Yes | Yes |
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Link Analysis | Middle to High | Limited | Yes | Yes |
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Tracking Metrics | Free to High | Limited | Yes | No |
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SEO Management | Middle | Yes | Limited | Yes |
Best for Small Business Semrush
Semrush is a widely used optimization tool that businesses and brands utilize to enhance their SEO efforts across multiple channels. The platform offers a range of keyword research and competitor analysis tools that enable businesses to identify the most effective keywords to incorporate into their digital content strategies and assess their competitors. Semrush’s SEO tools also include position tracking, which allows businesses to consistently monitor their website’s performance across search engines over a specified period, based on specific keywords. It also provides backlink analysis, which serves as an audit tool to evaluate and analyze a website’s backlinks, identifying any discrepancies or broken links.
Depending on the plan, Semrush allows users to monitor up to a certain number of websites: 5 under its Pro plan, 15 under its Guru plan, and a maximum of 40 under its Business Plan. With these website monitoring capabilities, users can track their website’s performance across a central dashboard within their Semrush account portal. Under its Guru plans, businesses have access to their website’s historical data, as well as multi-location and device data, along with additional content optimization tools. These include an SEO writing assistant powered by AI and SEO content templates that create actionable SEO briefs based on the keywords entered into the system. Under its Business plan, users can utilize a share of voice metric tool, have API access, and a website content migration service for businesses transitioning their website from one content management system to another. For all its plans, Semrush offers its AI Search Site Audit tool, which provides website audits based on AI crawlability and readiness.
- Offers AI website audit tool that evaluates a site’s AI crawlability.
- Provides website backlink analysis and audits.
- Has an SEO writing assistant that can help optimize content and provide optimization recommendations.
For its annual subscriptions, Semrush’s Pro plan currently starts at $117.33 per month. Its Guru for small businesses plan currently starts at $208.33 per month, and its Business plan currently starts at $416.66 per month. For its monthly subscriptions, its Pro plan currently starts at $139.95 per month. Its Guru plan currently starts at $249.95 per month, and its Business plan currently starts at $499.95 per month.
Best for Budget Google Search Console
Google Search Console is a popular SEO tool that’s both affordable and dynamic. As part of Google’s suite of workspace tools, Google Search Console is a free SEO service tool that offers similar capabilities to other platforms. With Google Search Console, businesses can measure and analyze their website’s search traffic and performance, using these insights to identify areas for improvement, resolve any website issues that may hinder site visitors, and ultimately employ the best possible strategies to rank high in search engines among competitors.
Google Search Console also allows users to determine the exact search queries that bring users to a website and provides access to other important insights, such as the number of impressions and clicks a website receives, as well as understanding its position on Google’s search engine. This SEO tool also allows users to submit sitemaps and individual URLs for site crawling, which is helpful for businesses that want to perform audits and gain access to these key insights. Google Search Console also sends notifications via email to alert users when the system identifies any site issues and the URLs affected by them. Google Search Console offers a URL inspection tool that provides in-depth information on website crawling, indexing, and page serving directly from the Google Index.
- Has a URL inspection tool that performs site crawling, indexing, and page information analysis.
- Notifies users via email of system-identified website issues.
- Allows sitemap submissions for website crawling.
Google Search Console is a completely free SEO tool.
Best for New Business Screaming Frog
Screaming Frog is also another affordable and beneficial SEO tool that’s great for new businesses. The platform offers a free version of its SEO Spider tool, with the option to upgrade to additional licenses for crawling more than 500 website URLs and accessing more advanced features. Its SEO Spider tool can identify broken website links, site errors and redirects, analyze page titles and their respective metadata, provide site visualizations that showcase the technical aspects of a website’s structure, and generate XML sitemaps to help boost site indexing and overall website discovery across search engines.
As part of the platform’s paid service version, users have unlimited site crawling access, contingent upon the allotted system memory and storage, compared to the 500 limit under its free plan. Users also have access to JavaScript rendering, AMP site crawling and validation, content spelling and grammar checks, Custom Source Code Search, and more. The platform’s paid version also offers integration with Google Analytics and Google Search Console, website crawling using OpenAI and Gemini, and access to site crawling reports by integrating with Google’s Looker Studio.
- Allows a minimum of 500 different site URLs to be crawled.
- Provides site visualization maps that offer insights into a website’s technical structure.
- Offers advanced features, such as JavaScript rendering and AMP site crawling and validation, which aren’t always offered with other SEO platforms.
Screaming Frog offers a free version of its service, which includes one license valid for one year and requires renewal after the year is complete. Its paid version starts at $279 per year and can be purchased to unlock more advanced features and obtain a license to crawl more than 500 URLs. Having one to four licenses costs $279 per license, per year. Five to nine licenses start at $265 per license, per year. Ten to 19 licenses start at $249 per license per year, and 20 or more licenses start at $235 per license per year.
Best for AI-Powered Optimization Surfer SEO
Surfer SEO is a comprehensive, all-in-one SEO tool that offers a range of advanced features, enabling businesses to stay ahead of the curve in optimizing their websites for better search engine visibility. The platform features its own AI-powered content editor, which helps businesses write and optimize website content based on SERP and LLM insights. Surfer SEO has an AI Article writing tool that can generate a variety of copy, including blog posts, product descriptions, and scripts for YouTube videos. Its AI writing assistant Surfy can assist in developing and refining site content based on a website’s highest-ranked pages, a brand’s voice, and more. Surfy can also repurpose website articles for social media. As part of its Content Editor tool, Surfer SEO features a plagiarism checker that scans content to ensure it is original, enabling it to rank in SERPs and as part of AI-generated answers in search engines.
Surfer SEO also offers additional site optimization and auditing tools, including single-click SERP optimization, internal linking, and AI search optimization features, as well as in-depth site auditing tools. It also has an AI Detector and Humanizer tool that identifies AI-written content and revises it to achieve a more natural human tone. Surfer SEO also provides content scoring for sites that highlights a website’s optimization compared to competitors, keyword research and content auditing tools, a SERP Analyzer tool, and can integrate with WordPress, Google Docs, and Contentful.
- Its AI Article Writing tool can generate many types of copy for the web and social media.
- Offers SERP optimization and analysis tools for the web.
- Has a content scoring tool that can rank a website’s optimization rates against competitors.
For its annual subscriptions, Surfer SEO’s Essential plan starts at $79 per month, and its Scale plan starts at $175 per month. For its monthly subscriptions, its Essential plan starts at $99 per month, and its Scale plan starts at $219 per month. Its Enterprise plan starts from $999 per month, billed annually, and requires a custom quote for exact pricing.
Best for Link Analysis Ahrefs
Ahrefs’ SEO tool comes with a variety of advanced tools, including its own in-house Content Kit, Report Builder, and Brand Radar AI tools. Its Content Kit comes with tools, such as an AI Content Helper that can research, evaluate, and produce SEO-optimized content and an AI Content Grader that analyzes content and provides tailored feedback and recommendations for improvement. Its Report Builder allows for a maximum of 50 built-in internal SEO reports, with 50 widgets per report and a total of 200 widgets. Its Brand Radar AI service helps businesses identify how their website and brand appear in AI search, which can, in turn, help transform content that’s optimized for search into content that is also optimized for AEO (Answer Engine Optimization).
Its Brand Radar AI tool is compatible with Google’s AI Overviews and AI Mode, as well as Perplexity, ChatGPT, Microsoft Copilot, and Gemini. Ahrefs’ SEO service also comes with a user site dashboard, website audit, and rank tracker tools, as well as SERP history, competitive analysis, page inspection, and site analytics tools. It also comes with a Keyword Explorer tool to discover the best keywords for content and a Site Explorer tool that allows research on a brand’s competitors’ backlinks and keyword rankings. Ahrefs allows a maximum of 5 projects or websites to be managed simultaneously, access to up to 6 months’ worth of a website’s historical data, and a maximum of 750 tracked keywords under its Lite plan. These numbers increase under its higher-tier Standard and Advanced plans.
- Brand Radar AI tool provides insights into how content shows up in AI search engines.
- Offers a custom Report Builder that can generate 50 SEO reports.
- Its Content Kit comes with AI Content Helper and AI Content Grader tools.
For its annual subscriptions, Ahrefs’ Lite plan currently starts at $108 per month or $1290 per year. Its Standard plan currently starts at $208 per month or $2,490 per year, and its Advanced plan currently starts at $374 per month or $4,490 per year. For its monthly subscriptions, its Lite plan starts at $129 per month. Its Standard plan starts at $249 per month, and its Advanced plan starts at $449 per month.
Best for Tracking Metrics Google Analytics
Google Analytics allows businesses to track and analyze key website metrics and overall website performance. Its analytics tools provide comprehensive data reports that offer insights into areas such as a website’s overall visit rates, click-through rates, and bounce rates. The platform also allows businesses to track the number of users who visit their website from various social media platforms, including X, formerly Twitter, Facebook, and Instagram. With the Google Analytics GA4 tool, businesses can also identify the types of engagement that occur when a user visits their website from social media, allowing them to analyze these actionable insights.
Google Analytics is also helpful for analyzing overall site metrics and performance thanks to the custom reports it offers, which can track metrics and insights over specific periods of time. The tool also allows businesses to configure and set specific UTM parameters, enabling them to track certain user actions, such as the average amount of time a single site visitor spends on a business’s website. Google Analytics integrates with other Google Workspace tools, such as Google Search Console and Google Tag Manager.
- Provides comprehensive analytics dashboards that provide key insights and metrics.
- Allows set UTM parameters that can determine and track users’ actions that translate from social media to a business’ website.
- Can track a website’s click-through and bounce rates.
Google Analytics’ GA4 is an entirely free service. Google Analytics 360’s paid version can cost over $100,000 per year and varies in exact pricing.
Best for SEO Management Moz
Moz is an SEO platform that offers a range of optimization tools to help businesses optimize their online presence. The platform has keyword and competitive research tools, along with a keyword ranking feature that tracks rankings weekly across various search engines, including Google’s US and International search engines, Google’s mobile search engine, Microsoft Bing, and Yahoo’s search engine. The platform also provides page crawling for websites, which can help determine any site or technical SEO optimization issues.
It also features a mobile rankings tool, which tracks keywords and their rankings across mobile search engines. Moz has a suite of AI-powered tools that can provide on-page optimization recommendations, create custom reports and SEO campaigns, and more. Moz also allows on-demand site crawling, which can instantly audit and compile reports based on what’s discovered, as well as having site recrawling capabilities. With its platforms, users have access to 24/7 customer support under all its plans. It also offers scheduled and branded reports, as well as reporting templates, which may or may not be included, depending on the plan.
- Provides optimization tools for mobile search engines.
- Has AI-powered tools that can offer on-page site optimization and other site improvement recommendations.
- Allows site recrawling.
For its annual subscriptions, Moz’s Starter plan starts at $39 per month or $470 billed yearly. Its Standard plan starts at $79 per month or $950 billed yearly. Its Medium plan starts at $143 per month or $1,719 billed annually, and its Large plan starts at $239 per month or $2,868 billed annually. For its monthly subscriptions, its Starter plan starts at $49 per month. Its Standard plan starts at $99 per month. Its Medium plan starts at $179 per month, and its Large plan starts at $299 per month.
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