Best Email Marketing Software of 2025

As an all-in-one platform, Mailchimp offers everything from pre-built email templates to CRM integrations, A/B testing, email scheduling, and analytics tools. The site also allows users to integrate SMS and MMS marketing into their marketing strategy and gain access to its in-house content studio, which can be used to sync images for marketing campaigns.

The site also lets businesses have an extensive contact list and send out many emails per month. Its pricing tiers are based on the number of unique email subscribers a business can have, as well as the specific features a plan offers. Certain features, like workflow automations and email list migration, are reserved for the higher-priced plans. Mailchimp currently offers a free 14-day trial for its ‘Standard’ and ‘Essentials’ plans. Or, you can choose a $0 per month plan that allows you to have up to 500 contacts total and 1,000 email sends each month.

HubSpot offers its own in-house features that businesses can use for their marketing. It has an email marketing tool for designing and sending email campaigns, as well as AI tooling that can generate subject lines and general email content. The site also allows users to do A/B testing and offers a breakdown of email performance. HubSpot also integrates with its CRM and Salesforce platforms, which makes it easy to streamline overall marketing efforts.

The site also offers a free demo, which you can sign up for on their website, as well as a no-cost plan to use its free email marketing capabilities. To unlock more advanced features, you need to purchase one of their premium email marketing plans, which is steep in price compared to other subscription plans on this list, and starts at $800 per month.

Klaviyo has become popular amongst businesses that want to streamline their marketing strategies. The platform provides businesses with the opportunity to integrate SMS marketing with their email campaigns and offers features such as in-house analytics reporting dashboards, enhanced multi-channel A/B testing, and predictive analytics to predict future email performance.

The site integrates with over 350 tools, such as Magento, ReCharge, Zendesk, and Azure. Its pricing structure depends on the number of contacts you have, as well as the number of emails you’re allowed to send per month based on your subscription tier. Klayvio doesn’t currently offer a free trial for its premium plans, but it lets users sign up for a free plan that comes with limited features. It also doesn’t come with many collaboration tools for teams like other email marketing platforms do.

Constant Contact is ideal for tracking metrics, setting up marketing automations, and using third-party integrations. The platform offers built-in email templates, a drag-and-drop email editor component to create campaigns, social media ad management, and a custom BrandKit that allows you to upload your business’ existing website URL so that it can provide tailored templates that align with aspects such as your brand’s color theme and logo, among other features.

Constant Contact also offers A/B testing and integrations with other popular platforms like Facebook, LinkedIn, Canva, and Shopify. It features three different subscription plans, and sets its pricing tiers based on the size of your contact list. The platform also provides tailored solutions for your business, which you can get by signing up on their website to schedule a personalized demo. The platform doesn’t include a free trial for any of its plans, and you have to pay a minimum of $10 extra for its SMS campaign feature under its ‘Lite’ and ‘Standard’ tiers. With these plan tiers, you’re capped at three unique users per account, which can be hard to navigate if you’re a business that has multiple people who need to access and manage your account.

MailerLite comes with features such as integration with platforms like Facebook, advanced marketing automations, and a custom HTML editor for creating email campaigns. The site also offers A/B testing, paid newsletter email templates, and an AI writing assistant that can help you craft your emails. MailerLite also lets businesses connect their email marketing efforts with other digital aspects, such as allowing users to build a website with a custom domain and sell digital products from their MailerLite website page.

Each email marketing plan is priced based on subscriber amount, and new users can sign up to get a 14-day free trial that includes its premium features. The site also offers a minimum of 12,000 emails monthly with its $0 per month plan, and unlimited monthly email sends with its ‘Growing Business’ and ‘Advanced’ plans. These plans also come with round-the-clock live agent and email customer support, with this service being limited to a maximum of 14 days on its free plan. The site doesn’t offer built-in SMS marketing like other platforms, so you’d need to integrate with a compliant third-party tool to obtain this feature.

Zoho Campaigns mainly targets the automated side of email marketing. The platform features a variety of tools that are designed to enhance and streamline your business operations. Zoho Campaigns offers a customized email editor that personalizes email templates, an analytics dashboard to display metrics like email open and click-through rates, and cross-channel campaign management with SMS and WhatsApp marketing. The platform also allows users to integrate with the site’s other in-house workspace tools, like Zoho CRM, Zoho Meetings, and Zoho Survey.

Users can also enable a feature that filters out bot email addresses from their contact list so they can get rid of spam addresses. ZohoCampaigns also has built-in compliance with recognized safety standards, like HIPAA and GDPR. It also states on its website that it doesn’t sell or share user data with third parties. Zoho Campaigns offers a free 14-day trial for new users with no credit card requirement, and its overall plan pricing structure is based on the number of contacts you have.

Omnisend is designed for e-commerce businesses that want to improve their email marketing. The platform allows businesses to create customized email templates. And it comes with features, such as email and SMS automation, A/B testing, and pre-built e-commerce automations for customer actions, including post-purchase and cart abandonment on-site.

Omnisend also allows businesses to send automated push notifications for SMS to subscribers. The site’s most basic plan for 0 to 250 contacts starts at around $11 per month. Its pro plan costs just under $45. The platform also allows you to prepay for your plans three months upfront, and offers a free trial for beginners. Omnisend also includes all features for each plan, which differs from other email marketing platforms, which often reserve certain features for different plans.

Brevo lets you create your own email templates from scratch and offers AI writing assistance when drafting subject lines and content. Brevo also lets users automate their campaigns and filter them to send to different email contact groups. The platform provides 24/7 customer support in six languages for all its plans, including the free version.

The site’s ‘Starter’ and ‘Business’ plans are priced depending on the number of contacts you have. It also offers a ‘Pay-As-You-Go’ plan for businesses that don’t run on a set email schedule. The site’s free plan also lets users access all its features and have an unlimited number of contacts. Users can also purchase a dedicated IP for their business, which allows digital email signatures. Brevo offers WhatsApp and SMS marketing as part of its credits-based system, but it comes at an additional cost. The same goes for using extra credits to send out more emails than allowed for your subscription plan.

Primarily focused on marketing automations, ActiveCampaign lets users generate multi-step automations for their business to simplify their marketing efforts. The platform allows users to choose from over 250 customized templates that can be tailored to each unique email campaign. The platform also lets users create custom web sign-up forms and landing pages for business websites, conduct in-depth A/B testing, and use tools to track performance metrics. ActiveCampaign also lets businesses track customer activity across their site and apply predictive sending via AI and collect customer data to pre-determine the best time to send out emails.

ActiveCampaign integrates with top CRM tools like Microsoft Dynamics, Salesforce, and HubSpot, and also offers e-commerce integrations with sites like Shopify and Square. Its starter plan costs more than other platforms on this list, starting at $15 per month for 1,000 contacts, which is its minimum required contact number. Users also need to pay extra for WhatsApp and SMS marketing automations, which can cost upwards of $700 for their highest premium plan. The site also doesn’t offer any free trials or plans. With any paid plan, ActiveCampaign offers free one-on-one onboarding coaching so you can better execute your campaign strategy and get answers to general site questions.