Best Email Automation Software of 2025

The visual automation builder is intuitive yet powerful, allowing you to create complex workflows based on website behavior, email engagement, and custom events. What sets ActiveCampaign apart is its ability to bridge the gap between simple email marketing and complex CRM functionality. The platform excels at behavioral automation, tracking user interactions across your website and automatically triggering relevant email sequences. For growing businesses that need sophisticated marketing automation without enterprise-level complexity, ActiveCampaign provides the perfect balance of power and usability.

Klaviyo dominates the ecommerce automation space with deep integrations for Shopify, WooCommerce, and other platforms. It excels at turning website behavior into targeted email campaigns that drive revenue. Built specifically for online retailers, Klaviyo’s strength lies in its ability to track and respond to customer behavior in real-time. The platform automatically captures browsing data, purchase history, and engagement patterns to create highly personalized email experiences.

Brevo offers incredible value with its free plan that includes actual email automation features rarity in the industry. The platform’s automation builder covers essential workflows like welcome sequences, birthday campaigns, and behavioral triggers based on email engagement. Brevo’s transactional email heritage means excellent deliverability rates and technical reliability for automated campaigns. The workflow builder is straightforward, allowing users to create multi-step email sequences with conditions based on opens, clicks, and custom events.

MailerLite strikes the perfect balance between simplicity and functionality. It’s incredibly user-friendly while still offering advanced features like dynamic content and automation workflows. Designed with first-time email marketers in mind, MailerLite removes the complexity that often intimidates beginners. The drag-and-drop email editor is intuitive, with pre-designed blocks for common elements like headers, product showcases, and call-to-action buttons. Despite its simplicity, MailerLite doesn’t sacrifice power, offering robust segmentation capabilities and professional landing page creation tools.

GetResponse goes beyond email with webinars, landing pages, and conversion funnels—all in one platform. It’s ideal for businesses wanting comprehensive marketing tools under one roof.

Omnisend specializes in omnichannel automation, combining email, SMS, push notifications, and more into unified customer journeys for maximum engagement.  The platform creates unified customer profiles that track interactions across email, SMS, push notifications, and web behavior, allowing for sophisticated cross-channel automation sequences. What sets Omnisend apart is that all features are available across all plans—even the free tier includes advanced automation, segmentation, and omnichannel capabilities. For ecommerce stores wanting to coordinate multiple communication channels without paying for features they won’t use, Omnisend provides comprehensive functionality at transparent pricing.

Mailchimp remains a household name in email marketing, offering easy-to-use automation features and hundreds of integrations with strong brand recognition.

Drip’s visual workflow builder is among the most intuitive in the industry, using a flowchart-style interface that makes complex automation logic easy to understand and modify. The platform excels at sophisticated segmentation and behavioral tracking, triggering workflows based on specific product purchases, browsing patterns, and engagement history. Unlike platforms where workflows are buried in settings, Drip puts the automation builder front and center. For established ecommerce businesses that need advanced customer journey mapping, they provide the visual clarity and power required.

Kit is designed specifically for creators—bloggers, podcasters, course builders—who want to monetize their audience through email with creator-focused features. The platform prioritizes simplicity and creator-specific functionality over complex enterprise features. Kit’s strength lies in understanding the unique needs of content creators who need to build, nurture, and monetize their audiences. The tool possesses features like creator recommendations, landing page templates designed for lead magnets, and integration with digital product platforms.

HubSpot offers a complete marketing, sales, and service platform with powerful automation capabilities across all customer touchpoints for enterprise-level needs. The platform is designed as a comprehensive business growth suite, integrating email marketing with CRM, sales tools, customer service, and content management. HubSpot’s automation extends beyond email to include lead scoring, sales pipeline automation, and customer service workflows. The platform excels at creating unified customer experiences across multiple touchpoints and departments.

This tool provides excellent value for businesses already using Zoho CRM, Books, or other Zoho applications. Data synchronization across the Zoho suite is seamless, eliminating the need for complex integrations or data imports. The automation capabilities cover essential workflows like welcome sequences, drip campaigns, and basic behavioral triggers. While not as feature-rich as specialized email platforms, Zoho Campaigns delivers solid automation functionality at budget-friendly prices.

Benchmark’s email automation prioritizes ease of use, making it accessible for small business owners who want automated email campaigns without technical complexity. The automation workflows are template-driven, with pre-built sequences for welcome emails, re-engagement campaigns, and basic drip marketing that can be customized with simple edits. The email editor integrates smoothly with automation workflows, allowing users to design professional-looking automated emails without coding knowledge. Benchmark’s approach removes the intimidation factor that prevents many small businesses from implementing email automation.