Best Social Media Analytics Tools of 2025
October 7, 2025
With the prevalence of social media when it comes to how businesses sell to consumers, many use social media analytics tools to gain insight into how well their content is performing among consumers and use this information to refine and enhance their strategies. Businesses also use these tools to track their profiles’ engagement across various social media platforms in order to have a better understanding of audiences that are engaging with their content.
Social media analytics tools integrate with many top social media platforms that are used by billions of people, such as Facebook, X formerly Twitter, Instagram, and Pinterest. These tools make it easier for businesses to track their metrics across these sites since they can all be viewed and managed at once under one business dashboard. Social media analytics tools are also beneficial for businesses that want to merge this aspect of their business with other workflow operations, since they can be integrated with other sites like Slack, Microsoft Teams, and HubSpot. If you want to get started with incorporating social media analytics tools for your business or are looking for a different platform that offers more advanced features than what you already use, check out our list of top picks below.
Best Social Media Analytics Tools
CoBanker’s recommendations and reviews are selected by our team of experts who have worked directly with each company in our network. While the companies featured are all partners we work with, reviews are based on our team’s experience across multiple criteria.
| Company | Best for | Price | Competitor Analysis | Paid Ads Tracking | AI Tools |
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Small Business | Low | Yes | No | No |
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Budget | Low to Middle | No | No | No |
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New Business | Middle to High | Yes | Yes | Yes |
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Competitor Analysis | High | Yes | Yes | Yes |
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Real-Time Analytics | Middle to High | Yes | No | Yes |
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Influencer Marketing | Middle to High | No | Yes | Yes |
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Website Integration | Low to High | No | Yes | Yes |
Best for Small Business Zoho Social
As part of its social media management offerings, Zoho Social also has various analytics tools that allow users to manage specific reporting metrics and engagement across social media platforms, like Facebook, X, Instagram, and Pinterest. Its analytics metrics include those for published posts, hashtags that track key performance insights based on the post hashtags used, customized reports that can be tailored to include specific benchmarks and KPIs, and a detailed analytics dashboard that covers all statistics across compatible social media channels. Zoho Social also allows users to send scheduled, automated reports to others, which include enhanced security measures and protections to preserve data. Zoho Social also allows account holders to export existing reports into PDF and PNG formats for easy download and access on various devices. The platform offers a dashboard for monitoring and social listening insights.
Its analytics dashboards can also be integrated with Zoho’s CRM site for actionable customer relationship management insights that come from a business’ social media engagement. Even though Zoho Social has a $0-per-month plan, it doesn’t include these analytics and CRM features. Dashboard analytics history can only be accessed for a period of up to one year prior, which is limited compared to other platforms. It also doesn’t have many collaborative analytics-specific tools for teams.
- Custom reports can track KPI benchmarks and metrics.
- Scheduled analytics reports come with enhanced data security protections.
- Provides a unique insights dashboard for published posts.
- Offers a dashboard specifically for social listening.
Zoho Social offers a $0-per-month-plan. Its Standard plan starts at $15 per month, when paid monthly, or $10 per month, when paid yearly. Its Professional plan starts at $40 per month, when paid monthly, or $30 per month, when paid annually. Its Premium plan starts at $65 per month, when paid monthly, or $40 per month, when paid annually.
Best for Budget Buffer
Buffer is a cost-effective platform that businesses can use to monitor and track their analytics insights. The site offers several cost-effective plans that include in-depth analytics reports, starting at just $5 per month. Its pricing also works on a per-channel basis, meaning that the final pricing is contingent upon the number of social channels a business has.
Its analytics tools include access to standard engagement metrics for an unlimited period of time, custom analytics that can be personalized based on tagged social content, best time to post insights, as well as custom UTM parameters that can be added within the platform to track and organize page traffic data based on user engagement and actions. The platform also provides audience demographic information, including age, gender, and location, as well as a general overview of overall social engagement and impressions across social media sites.
Buffer also allows account holders to create branded reports by adding their business’ logo and a cover page to these documents. The platform also allows users to export and download their reports in PDF, spreadsheet, or image format. Buffer’s social media analytics tools are only available under its Essentials and Teams plans. Its standard analytics reporting insights are limited to a 30-day history for its Free plan only. It also only allows a single account user to access a social dashboard under its Free and Essentials plans, which limits the collaborative aspect that often comes with social media analytics and management.
- Offers analytics insights for profile and page engagement across channels.
- Comes with unlimited analytics access for its Essentials and Teams plans.
- UTM parameter additions can track social traffic data.
- Provides insights into the best times to post content based on previously tracked data.
Buffer offers a plan that’s completely free. Its Essentials plan starts at $6 per month, when paid monthly, or $5 per month, when paid annually. Its Team plan starts at $12 per month, when paid monthly, or $10 per month, when paid yearly. Buffer’s paid plans work on a per-channel basis, which means that the monthly cost for each plan increases based on the number of channels you have.
Best for New Business Sprout Social
Sprout Social offers a variety of easy-to-use analytics tools that are great for businesses that are just getting started. The platform offers individual profile and post-level reporting metrics, which provide insights across social media platforms it’s compatible with, including Facebook, X, formerly Twitter, Instagram, and TikTok. The platform also offers reporting from Google Analytics, as well as competitor reports from Facebook, X, and Instagram that compile profile growth and performance metrics and compare them to those of competing brands.
It also includes tag reporting, which allows businesses to identify trends in any tagged inbound and outbound messages they receive and perform sentiment analysis by users. Sprout Social also provides businesses with performance reports for paid social ads, which come in handy for brands that use these paid ad services to promote their brand across social networks.
It also offers other analytics tools, including custom report branding that can be personalized to fit a business’ branding aesthetic, customer feedback reports that can collect customer satisfaction info from users’ social media interactions, as well as scheduled delivery reports, which provide reporting insights during a set, recurring time frame that can be either weekly or monthly. With all its features, Sprout Social limits the amount that comes with some of its plans. Its integrations, namely in the e-commerce and CRM sectors for platforms such as WooCommerce, HubSpot, and Salesforce, are also reserved for its advanced plans.
- Comes with in-depth analytics insights across multiple social media platforms.
- Offers insights reporting for paid social ads.
- Tagged reporting provides trend analysis across message tagging.
- Reports can be sent to account users on a recurring basis.
For its social media marketing plans, which include analytics and reporting tools, Sprout Social’s Standard plan starts at $199 per seat per month. Its Professional plan starts at $299 per seat, per month. Its Advanced plan starts at $399 per seat per month, and its Enterprise plan requires a custom quote for exact pricing.
Best for Competitor Analysis Hootsuite
Hootsuite’s social media analytics tools are ideal for established businesses looking to enhance their analytics reporting. The platform offers tools that can specifically track and provide insights into top-performing posts, views, engagement, and click-through metrics, as well as those for competitor analysis, so that brands can compare the success of their content with competing brands.
With its competitor analysis feature, businesses can add up to 20 different competitors to a private list, tracking metrics such as competitor posting frequency, increases in their audience following, average post engagement rates, and the estimated engagement and interactions they receive on their posts. Hootsuite also provides social performance scores that show overall content performance across various social media platforms, the best time to post benchmarks, content repurposing that can be regenerated with AI, as well as AI-powered recommendations that offer suggestions on how to increase social performance scores. These AI-powered tools also provide an overview of the best-performing and least-performing posts from the last week.
In addition to analytics tracking across major social media platforms, such as Facebook, Instagram, X, and YouTube, it also tracks metrics for organic and paid posts on LinkedIn, as well as paid ads in general for Facebook and Instagram. Its Advanced Analytics tools also integrate with Google and Adobe Analytics for website traffic and engagement.
- Competitor analysis tooling provides advanced competitor metrics and reporting.
- AI-powered tools offer recommendations based on social posting performance scores.
- Integrates with Google Analytics and Adobe Analytics for web analytics reporting.
- Tracks paid ads analytics across various platforms.
Hootsuite’s Standard plan starts at $149 per user per month when paid monthly or $99 per user per month when paid annually. Its Advanced plan starts at $399 per user per month, when paid monthly, or $249 per user per month when paid yearly. Its Enterprise Custom plan requires a custom quote for exact pricing for both monthly and yearly billing.
Best for Real-Time Analytics Keyhole
Keyhole’s analytics tools are best suited for tracking real-time insights across various categories, such as profile engagement, pattern analysis for recently published posts, and social campaigns. The platform offers tools that measure social users’ sentiment analysis, trending topics across social media, insights into emerging trends, and the best posting times to get high reach and engagement. It also offers tools for social listening, so businesses can analyze user sentiments and brand mentions, in addition to other related insights.
The platform also features an analytics dashboard that tracks historical social data so businesses can make informed decisions about the direction of their content and gain deeper insight into users’ actions across posts and profiles. The platform is also useful for businesses that currently or want to eventually incorporate influencer marketing as part of their social content, since its analytics tools can be used to analyze and identify key metrics, such as influencers’ success and impression rates across platforms.
- Offers key insights into content engagement across platforms.
- Sentiment analysis tool tracks user behaviors and intent.
- Analytics tools promote trend-spotting insights and analysis.
Keyhole’s pricing works on a personalized basis that requires a custom quote for exact pricing. Its Team and Enterprise plan pricing depends on several factors, such as the amount of profile analytics, social listening tools, and the number of users included under a single account.
Best for Influencer Marketing GRIN
GRIN’s analytics tools are specifically geared towards direct-to-consumer brands that use influencer marketing as part of their social media strategies. With its tools, the platform helps businesses gain insight into various aspects of their influencer marketing efforts, like social listening for creator campaigns and engagement reporting that highlights campaign performance.
The platform also allows businesses to easily send products to creator partners by connecting their e-commerce store to their GRIN account so they can offer a curated selection of products that influencers can choose from. With this feature, businesses can also fulfill each order using GRIN directly and track their product fulfillment history. The sites that are compatible with this feature include Shopify, Magento, WooCommerce, BigCommerce, and Salesforce Commerce Cloud. On the analytics front, GRIN also has a variety of free tools that can be used to determine any potential bot or fake followers an influencer may have, one that can compare influencers’ metrics side-by-side, and a tool that can analyze an influencer’s engagement insights from the number of likes their posts get and the amount of shares they receive for their content.
The platform also includes several calculation tools that measure an influencer’s engagement rates across platforms, an ROI calculator that determines the return-on-investment rates for influencer marketing campaigns, and a CPM calculator that calculates the cost per 1,000 impressions. GRIN also offers a series of self-guided courses that teach account users more about influencer marketing and the platform itself.
- Offers metrics on influencer engagement, potential bot followings, and creator campaign performance.
- Integrates with major e-commerce platforms for easy product fulfillment for influencers.
- Analytics tooling can identify influencer engagement rates across platforms.
- Has social listening tools and insights for creator-led campaigns.
Final pricing for GRIN’s plans requires a custom quote. It’s estimated that plans can start around $100 per month.
Best for Website Intergration Google Analytics
Google Analytics is a widely used platform that businesses use to track engagement metrics on their websites that come from their social media channels. The platform provides insightful details related to information, such as the number of users that visit a business’ website from platforms like Facebook, Instagram, X, and YouTube, as well as user behaviors and actions that come from these social platforms, such as clicking a business’ bio link to make a purchase on their website. These insights also highlight the specific types of engagement that occur between a business’ social media page and its website, such as the amount of time a user spends on the website and when they click off of it. Google Analytics also allows businesses to add specific UTM parameters that can be used to track actions, such as the number of users who clicked a bio link directing them to a brand’s website or the average time users spent on-site.
Google Analytics also offers more advanced tooling via its Analytics 360 platform, which provides more detailed analyses, reporting insights, and capabilities, as well as marketing funnels and API management. Its 360 Analytics offerings can be steep in price compared to its standard Google Analytics platform, which is free. Both analytics platforms integrate with other Google-owned sites, such as Google Tag Manager, Google Search Console, and Google Ads, which is beneficial for businesses that already have established profiles on those sites.
- Analytics dashboard offers unique insights into the most website traffic from specific social media sites.
- Allows UTM parameters that track users’ social to website actions.
- Integrates with other Google platforms.
Google Analytics’ GA4 platform is completely free. Its Google Analytics 360 plan requires a custom quote for exact pricing. It’s estimated that a customized Google Analytics 360 plan can cost upwards of $100,000 per year or more.
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